6 Signs it’s Time To Hire a Professional Designer for your Brand or Website
Building a strong online presence is a game-changer for any small business and, sure, there are plenty of (brilliant!) DIY tools out there for building website and designing a logo, but sometimes, you need that extra spark of magic only a professional designer can provide.
As one of those professional designers, it’s my job to bring expertise, creativity and experience that often can’t be achieved through DIY methods and platforms. But, how do you when it’s time to hire a professional designer for your brand or website?
DID YOU KNOW?
75% of people will judge a business's credibility based on it's website design.
01 You’re not loving your current look.
Are you embarrassed to share your website or branding materials? Constantly comparing your own designs to others? You might be seeing a view red pink flags.
Whether your current design doesn’t reflect your business accurately or just feels off, a professional designer can transform your vision into a design you’ll be excited to show off.
02 Your branding is inconsistent
Your brand should scream “you!” from every angle. If your logo, colour scheme and fonts all look like they might belong to different businesses, it might leave your customers confused and uncertain about your business.
A strong brand is essential for standing out from your competitors in your industry, and so a professional designer will create you consistent, cohesive visuals that perfectly reflects your business’s values, vibe and vision.
03 Your website is tricky to navigate
A clunky website can scare away potential customers faster than you can say “page not found”.
If navigating your site feels like a treasure hunt gone wrong, or if it loads slower than dial-up, it’s time for a revamp. A professional design will craft you a sleek, user-friendly website that will keep your visitors hooked and ready to buy.
04 Your business is growing or evolving
As your business grows and evolves, so should your brand. Maybe you’ve expanded your services or shifted your focus and, if so, a professional designer can refresh and update your branding to align perfectly with your new direction and goals.
05 Design just isn’t your thing
Not everyone has the necessary design skills or eye for branding, and that’s totally okay!
I’m completely incapable of cooking anything more complicated than pesto pasta, couldn’t hold a tune if my life depended on it and there are far too many buttons on a professional camera than my mind can comprehend…!
But, as a professional designer, I do have the skills and experience to turn your ideas into a stunning reality, as do all professional designers. We can work with you to capture your vision and create designs that make your business look amazing.
06 You’re ready to level up + invest in your business.
Investing in a professional designer might seem like a big step, but it’s one that can seriously pay off. A polished, well-design brand and website can attract more customers, boost loyalty and drive sales.
If you’re serious about taking your business to the next level, it’s time to bring in the experts.
Wrapping up
Every business reaches a point where DIY just doesn’t cut it anymore and so, if you’re experiencing any of the signs above, it’s a clear signal that you’re ready for a professional touch.
And, if you are looking for a professional designer to elevate your website and / or branding, I’d love to help you!
As a certified UX designer, my designs are not just focused on aesthetics, but usability and accessibility too, meaning your new website will be optimised for not only attracting your ideal clients to your business, but converting them, too.
Ready to take your business to the next level?